Emergic: Rajesh Jain's Blog

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Mobile Advertising

May 4th, 2007 · No Comments

Telecoms.com writes: “The key to the promise of mobile advertising lies in the fact that the mobile device provides a very personal, direct and interactive communications channel to customers, he points out. In advertising terms, mobile operators own some of the best advertising inventories available anywhere. In addition they own two key assets: the customer’s location and personal identity in terms of behaviour, demographics and content preferences. This puts mobile operators in a very strong position when competing for advertising budgets.”

Tags: Software

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