Emergic: Rajesh Jain's Blog

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Relationship Marketing

May 7th, 2007 · No Comments

Stephen Johnston blogs about comments made by Lester Wunderman at the Forrester Marketing Forum:

# We used to be in the business of direct marketing now were in the business of relationship marketing.
# We will eventually move on to personal marketing, which will be facilitated by the use of data.
# Four goals for direct marketing: Relevance, relationship, repurchase, and retention.

Tags: Management

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