VentureBeat asks if Vostu can become the Facebook of Latin America. “Overall, Vostus marketing strategy takes its pages from Facebooks, though its focus is on high schools instead of colleges. It is selecting elite schools and targeting the most popular students within them aiming to make outsiders envious, and hoping to grow from there. Of course, access to Vostu is invite-only, and new members can only invite 25 of their friends.”
There may be some interesting learnings for Indian companies by looking at what Vostu is doing.