Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 2

MicroFranchising

May 19th, 2007 · No Comments

Sramana Mitra points to a paper by Kirk Magelby and writes: “MicroFranchising is a development tool that seeks to apply the proven marketing and operational concepts of traditional franchising to small businesses in the developing world. The primary feature of a MicroFranchise is its ability to be streamlined and replicated. The businesses are designed for microentreprenuers and usually target development issues such as health, sanitation, and energy.”

Tags: Deeshaa (Rural Development)

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment