Emergic: Rajesh Jain's Blog

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Future of Internet Video

May 24th, 2007 · No Comments

Paul Kedrosky has an excerpt from a Forrester report: “Like a flightless bird, the paid video download market in its current evolutionary state will go the way of the dodo, despite the fast growth and the millions being spent today. Television and cable networks will shift the bulk of paid downloading to ad-supported streams where they have control of ads and effective audience measurement. The movie studios, whose content only makes up a fraction of todays paid downloads, will put their weight behind subscription models that imitate premium cable channel services. Whats left of the paid download market will then evolve into IP-delivered video on demand that has more in common with traditional pay-per-view than online download business models today.”

Tags: Software

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