Emergic: Rajesh Jain's Blog

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Creators, Curators, Consumers

May 28th, 2007 · No Comments

Jeremy Liew writes about the three groups who interact with content. “Creators use the keyboard – they write, cut, copy and paste. In most cases, creators do what they do for passion, not for money. They need to be celebrated and highlighted on your site to give them the adulation that they seek, and to keep them creating content…Consumers use the screen – they merely navigate around your site, and do little or nothing to add to it. But because they outnumber the other groups so significantly, they dominate your monetization opportunity…Curators use the mouse. They click to vote/digg/rate. These actions are what give the Creators the attention and affirmation that they are looking for.”

Tags: Software

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