Emergic: Rajesh Jain's Blog

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India’s Mobile Internet Market

June 1st, 2007 · No Comments

ContentSutra interviews Rajiv Hiranandani of Mobile2Win, who offers some interesting stats: “around 15-16 million are CDMA with access to premium content. 7-9 million GSM handsets are GPRS enabled, and 40 percent (3-3.5 million) of these use operator WAP sites. So thats around 18-20 million potential targets for WAP based advertising. The situation with WAP is similar to that of Internet advertising in 1999-2000. The 14-25 year old age group is on WAP, and even the 10-11 year olds are now coming on to the mobile platform.”

Tags: Telecom

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