Emergic: Rajesh Jain's Blog

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Mobiles and Education

June 9th, 2007 · No Comments

WSJ writes about a Nokia service that teaches English to China’s mobile users:

Nokia Corp. launched a service that enables Chinese to download English language lessons using their mobile phones, an effort by the world’s biggest cellphone maker to tap into a growing fascination with English in the world’s top wireless market.

Nokia plans to charge users for the new, made-for-China service, called Mobiledu, which it launched yesterday. The service, which includes both audio- and text-based lessons, aims to capitalize on China’s enormous language-learning market, which has been growing quickly as Chinese embrace global business and prepare for an influx of foreign visitors during next year’s Olympic games in Beijing.

Tags: Emerging Markets

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