Emergic: Rajesh Jain's Blog

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Steve Jobs Story

June 20th, 2007 · No Comments

New York Magazine writes: “he Steve Jobs story is one of the classic narrativesmaybe the classic narrativeof American business life. Its structure has been rigorous, traditional, and symmetrical: three acts of ten years each. Act One (19751985) is The Rise, in which Jobs goes into business with his pal, Steve Wozniak; starts Apple in his parents Silicon Valley garage; essentially invents the personal-computer industry with the Apple II; takes Apple public, making himself a multimillionaire at age 25; and changes the face of technology with the Macintosh. Act Two (19851996) is The Fall: the expulsion from Apple, the wilderness years battling depression and struggling to keep afloat two floundering new businesses, NeXT and Pixar. Act Three (19972007) is The Resurrection: the return to Apple and its restoration, the efflorescence of Pixar and its sale to Disney, the megabillionairehood, the sanctification as god of design and seer of the digital-media future.”

Tags: Management

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