Emergic: Rajesh Jain's Blog

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Apple and Innovation

June 25th, 2007 · No Comments

The e Economist wrote (in a cover story) a couple weeks ago:

Apple has at least four important wider lessons to teach other companies.

The first is that innovation can come from without as well as within.

Second, Apple illustrates the importance of designing new products around the needs of the user, not the demands of the technology.

A third lesson from Apple is that smart companies should sometimes ignore what the market says it wants today.

The fourth lesson from Apple is to fail wisely.

Tags: Management

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