Human-Powered Search

The New York Times writes:

Last month, another company, Mahalo (Hawaiian for thank you), inaugurated a search service with manually edited results. It started with several advantages: venture capital backing, 30 editors, systematic focus on the most commonly requested search terms, and the added idea of supplying Googles search results for any search not covered by its own best-of-the-best lists.

Mahalo now has pre-prepared pages for 5,000 terms related to entertainment, travel, health, technology and other subject areas. The company plans to expand its coverage to 10,000 terms by year-end, and eventually to provide results for one-third of the most common search terms.

A hand-built Mahalo search-results page has one conspicuous advantage over Googles: grouping into subthemes, which make a page of links much easier to scan and to find items of particular interest.

Comments are closed.