Emergic: Rajesh Jain's Blog

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Relationships, Conversations and Transactions

June 25th, 2007 · No Comments

JP Rangaswami writes:

Relationships first. Then conversations as a result of relationships. And finally, only where necessary, transactions.

Cluetrain. Markets are conversations. (Doc has a Nigerian pastor story that shows how universal this structure is. I will link to it when I have something more than a BlackBerry to use as my internet connection.)

A few hours ago, I read that Facebook now has more transactions per day than eBay does. Given that eBay has 8 times the number of participants, this is a fascinating trend.

Normally I would expect conversations to be a multiple of relationships, and transactions to be a subset of conversations.

Tags: Software

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