Emergic: Rajesh Jain's Blog

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Crowd Clout

June 27th, 2007 · No Comments

[via Thejo] TrendWatching writes:

The power of groups, the clout that crowds can exercise to get what they want, is nothing new. What is new, however, is the dizzying ease with which likeminded, action-ready citizens and consumers can now go online and connect, group and ultimately exert influence on a global scale. Call it group power, call it CROWD CLOUT:

CROWD CLOUT: Online grouping of citizens/consumers for a specific cause, be it political, civic or commercial, aimed at everything from bringing down politicians to forcing suppliers to fork over discounts.

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