Emergic: Rajesh Jain's Blog

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What Netcore does

August 7th, 2008 · 14 Comments

Netcore is the company I spend most of my time at. As a company, Netcore has been around for 10 years. We have two verticals in Netcore – a Managed Services business for enterprises primarily focused around mailing and security services (under the Emergic brand), and a Mobile VAS (Value-Added Services) business focused on direct-to-consumer services (under the MyToday brand). MyToday is relatively a more recent creation. Our vision: make the Emergic vertical into an IT Operator offering computing-as-a-service for SMEs, and make MyToday into a VAS Operator making the mobile into a magic lamp for consumers.

Yes, it is hard making one business succeed, and here we are trying to make two seemingly disparate businesses work! The good thing going for us is that we have good traction on both fronts with dedicated management to make it happen. And there are synergies across both verticals. For example, we have just launched Email2SMS, dubbed as the “Poor Man’s Blackberry.” It combines our strength in handling email for enterprises with our capability to deliver SMSes in large numbers. We also are leveraging MyToday’s underlying technology platform to enterprises to build relationships with their customers and employees via SMS. I will elaborate on all of these ideas and services in the coming weeks.

The opportunities that we see ahead in India are immense. For Emergic, there are 25-30 million inforoworkers in SMEs who would be willing to pay upto $10 a month for a managed computing (hardware and software). For MyToday, there are 60-75 million mobile subscribers who can generate a VAS ARPU (average revenue per user) of $2-3. [What I mean here by VAS is actually VAS 2.0 – advertising, invertising, mCommerce, etc. This contrasts with VAS 1.0 which is about ringtones, ringback tones, voice portals, etc.]

We are at an exciting time for both our business verticals. The foundation has been laid – in terms of proving that there are substantial monetisation opportunities. Much of what we are doing is in “blue ocean” territory – and that’s what I have always liked. It is not as much about competition as much as it about creating pioneering, breakthrough ideas and business models.

Entrepreneurship is what I have always liked. Success and failure have been part of the journey in my 16 years as an entrepreneur in India. Along the way, I have made about a dozen investments in mostly early stage companies in the mobile and broadband space. But for me, the excitement has always been in building a business. And that is what Netcore is all about. India can deliver the next big companies in the SME software and mobile data services spaces. Hopefully, we can be a key player in that ecosystem in the years to come.

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14 responses so far ↓

  • 1 Alok Mittal // Aug 7, 2008 at 11:58 am

    Good stuff Rajesh, and all the best. The SME market has been a touch nut to crack globally, and a business like netcore can ultimately be a channel to carry other services in there as well,

  • 2 Manoj Francis // Aug 8, 2008 at 7:49 pm

    you are doing a great job sir…MyToday is really great..I created a MOB in MyToday and I was able to send out messages to my 94 friends through your MyToday at just 15ps…It’s really usefull & efficient..But since July 1st, MyToday is not sending out my messages to my ElectricalTimes MOB in MyToday..The messages are either delayed and published late at night or aren’t published at all.. Sir, could please rectify the problem as soon as possible?? All of us miss the Old MyToday….

  • 3 Kshitij // Aug 9, 2008 at 12:00 am

    Your blogs are really inspiring and insightful…i can actually relate to what you have gone through..right from your indiaworld start to now mytoday…
    So much can be learned from your chronicled entrepreneurship journey…Really amazing learning experience..Keep up the great work!!!

  • 4 Amit Soni // Aug 13, 2008 at 3:20 pm

    Hi Rajesh,

    Instead of calling Email2SMS, as the
    “Poor Man’s Blackberry.”
    can it be called as
    “Economical Blackberry”.

  • 5 Vijay Kumar // Oct 25, 2008 at 5:21 pm

    Hi Rajesh

    Great stuff and all the very best!

    Vijay Kumar
    Manager – AdvocateKhoj

  • 6 Ananth // Feb 5, 2009 at 11:06 am

    Very interesting.. Wish you all the best.

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