Emergic: Rajesh Jain's Blog

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Why Founders / CEOs should Blog Daily

December 4th, 2008 · 5 Comments

All it takes is 15 minutes daily. That’s under two hours a week – about the length of time taken to got for one business meeting and get back to office. Blogging can probably open up as many opportunities as a good meeting can — in a way one cannot directly imagine.

I think blogging daily makes a big difference — it makes blogging part of a routine for both the blogger and the reader. As to the question of what to blog daily, there is no shortage of things to write on — as you can see from this blog! While RSS readers can easily surface the new posts of a blog within hours of them being written, a blog updated daily at a fixed time gives a feel of a good newspaper. (In India, newspaper reading is far from dead — and in fact is growing very nicely.)

A blog helps the founder / CEO make connections which otherwise would not be possible. It gives people one is meeting a better understanding of oneself. And it works great as a follow-up discussion in meetings — one can send links to posts written outlining views on topics discussed. For a growing company, the ability to get an undiluted view across can be extremely useful.

Of course, the challenge remains: how to get readers to the blog? I tell everyone I meet for the first time aboutmy blog — and the fact that it is updated daily. Hopefully, their first visit ensures that they become regulars — given that there is something new daily.

So, try it out. It does not take as much time as one thinks it will take. And the returns can be many times over the time invested!

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5 responses so far ↓

  • 1 Arjun Ram // Dec 4, 2008 at 8:40 am

    Not sure about newspapers growing nicely in India.. Take a look at the readership survey. Dark clouds loom: Subscriptions are going down, ads sales are going down and print costs are going up.

    Users are slowing shifting towards their TV’s & internet.. which is why you find companies that have a TV/internet presence doing well.. CNN/IBN, Times Now,etc

    Offline mediums have to go online/mobile (classifieds, etc) for the newspaper industry to be in serious trouble.. but that is not happening yet.. There is time but the newspaper industry needs to adapt and learn from their follies from the western counterparts!

    No longer can they survive with an small desk/internet team..

  • 2 Satyam Bachani // Dec 4, 2008 at 1:56 pm

    I think it is invertible that this would happen eventually, I think not only CEO’s/Founders but any person who has something to say and thinks that it could be discussed should start a blog as for getting people to come on it would take time for the word to get around! I’ve been following your blog from I think 06 but just started participating.

    The good thing is that like clockwork your blog is updated daily!

    Mr. Arjun is absolutely right with regards to the rise in electronic media. Instead of getting the paper in the morning these days I browse on my laptop for news while my tea, of course newspapers is something I follow but really find it more convenient and gives me access instantly to papers across the globe!

  • 3 Global Voices Online » India: Why CEOs Should Blog Daily // Dec 4, 2008 at 3:52 pm

    […] Jain at Emergic writes about the importance of blogging by a CEO/founder of a company: “Blogging can probably […]

  • 4 Milind Jadhav // Dec 8, 2008 at 8:00 pm

    Circulation in India might be going down but its more affordable and you get newspaper delivered at your doors in early morning with no cost or just 10 Rs per month ( This is usual in Hyderabad). I never stared my day without times of India though I do have access to net in Office. So print media will be there but content won’t be that dynamic. That’s where Blog wins. I do read blogs in my leisure time and visit very few blogs regualry. Won’t use RSS feed to get what’s new in that blog but by seeing content, I get Idea.
    But I am not sure, it it take just 15 min as I tried few times, it takes almost 30-45 min to write a one page of A4 paper content and that too we need to think a lot which should not harm anyone, company you are working, people with whom we deal with and so its always better to keep stuff online which is not contraversial.
    But if CEO write, may be that will become a medium to reach his employee or stake holders in his firm to connect on daily basis and know what he thinks about firm or future prospectus.

  • 5 Zafar Rais // May 11, 2009 at 4:26 pm

    Blogging can definitely help link up your business with the right people, provided you know how to go about iterating your blog in a way that your prospects can find it. Keywords is a great way to do that!

    Starting with small detailing and going bigger works wonders….

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