Emergic: Rajesh Jain's Blog

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We Versus Vodafone

February 17th, 2009 · 43 Comments

Today’s Business Standard has an article about Vodafone blocking our shortcode to stop people from subscribing to our (MyToday) opt-in SMS services. The real unstated reason for the block is that Vodafone believes our free SMS services are competitive to their paid services (Vodafone Alerts). So, rather than let the market and consumers decide, they [...]

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