Emergic: Rajesh Jain's Blog

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Media, Mobiles and Elections

April 1st, 2009 · 2 Comments

Mint had an article yesterday on how media proliferation and audience segmentation is making the Indian elections a very costly marketing exercise. It had a quote by me on the use of mobiles: If the Internet helps in reaching out to niche audiences, the other new media, the mobile phone, is more ubiquitous with half […]

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