Emergic: Rajesh Jain's Blog

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Idea 2: Create an open VAS Platform with 60% revenue share to content and service providers

July 15th, 2009 · 8 Comments

The big advantage of the mobile is the in-built microbilling platform. Operators control that – both for postpaid and prepaid users. The Internet lacks a similar capability and is thus largely limited to relying on advertising as a business model. In the mobile space, micropayments by subscribers is an order of magnitude larger in India. [...]

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