Emergic: Rajesh Jain's Blog

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Growing Mobile VAS in India: The Big Opportunity

September 2nd, 2009 · 72 Comments

India has 400 million mobile users with an ARPU of about Rs 200. Of this, the non-voice ARPU is about 10% (Rs 20), comprising P2P SMS (Rs 10), CRBT (Rs 4) and other VAS (Rs 6). The other VAS (which are non-network services) amount to about Rs 3,000 crore [400 million x Rs 6 per […]

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