Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 4

A2P SMS: The Economics of SMS (Part 2)

September 11th, 2009 · 2 Comments

In short, while a P2P SMS could cost 2p or so, an A2P SMS costs much lower (probably under 1 paisa) for the mobile operator. As an aside, P2P SMS pricing varies dramatically – we could pay as little as 5p as part of an SMS pack or as high as Re 1 or more. [...]

[Read more →]

Tags: Uncategorized