Emergic: Rajesh Jain's Blog

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A2P SMS: Market Dynamics (Part 2)

September 16th, 2009 · 1 Comment

Cut to 2008. Tata Teleservices Limited (TTSL) got aggressively into the A2P SMS business. They invested in SMS capacity and offered aggregators significant SMS capacity and aggressive pricing. This helped grow usage dramatically. Airtel lost market share in the A2P SMS business. With Airtel having more than a quarter of the mobile subscribers, it still [...]

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