Emergic: Rajesh Jain's Blog

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How to Market Something that is Free

September 22nd, 2009 · 11 Comments

My friend, Dr. Aniruddha Malpani, wrote to me requesting assistance on an innovative idea. Perhaps you can give some suggestions. Here is Dr. Malpani’s post. HELP is a free consumer health library we have been running for over 10 years now. The website is at www.helpforhealth.org. While I am happy to fund the library ( [...]

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