Emergic: Rajesh Jain's Blog

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From ABC to BBB in MVAS

November 6th, 2009 · 1 Comment

In Mobile VAS, ABC is Astro, Bollywood and Cricket — the three verticals that tend to be the most popular in terms of monetisation.

I was going through my mobile operator’s ‘Live’ WAP portal and couldn’t help thinking that the ABC has since evolved to BBB – Babes, Bikinis and Bollywood.  Presumably, operators make a lot of money through the various offerings, but that narrow view of their customer base has probably limited the expansion and consumption of VAS by higher ARPU consumers.

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1 response so far ↓

  • 1 kasi // Nov 6, 2009 at 2:40 pm


    I believe it is really frustrating to be in the Mobile VAS business … the InterConnect charges is also coming as a big-nightmare … looks like these operators will kill all the A2P protocols.

    BBB – Babes, Bikinis and Bollywood … that is another rant from you in the recent time.


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