From ABC to BBB in MVAS

In Mobile VAS, ABC is Astro, Bollywood and Cricket — the three verticals that tend to be the most popular in terms of monetisation.

I was going through my mobile operator’s ‘Live’ WAP portal and couldn’t help thinking that the ABC has since evolved to BBB – Babes, Bikinis and Bollywood.  Presumably, operators make a lot of money through the various offerings, but that narrow view of their customer base has probably limited the expansion and consumption of VAS by higher ARPU consumers.

One thought on “From ABC to BBB in MVAS

  1. Rajesh,

    I believe it is really frustrating to be in the Mobile VAS business … the InterConnect charges is also coming as a big-nightmare … looks like these operators will kill all the A2P protocols.

    BBB – Babes, Bikinis and Bollywood … that is another rant from you in the recent time.

    Kasi