Emergic: Rajesh Jain's Blog

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A Perfect Storm for Mobile Operators (Part 2)

December 8th, 2009 · 2 Comments

Sometime in the next few months, Mobile Number Portability will be introduced. For a mere Rs 19, a subscriber can switch operators and retain their mobile number. This will shift the battleground to the high ARPU customers, who are much more reluctant to shift to the cheapest plans.The subscriber growth and cheap voice calls have […]

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