Emergic: Rajesh Jain's Blog

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Market Size Matters

March 18th, 2010 · 2 Comments

I was discussing this topic with one of my colleagues the other day. The size of the market opportunity matters. For example, we sell Linux-based mailing solutions. That is a tenth of the spend that companies do on Exchange and Notes. So, the question is: how can we target those users? How we define the [...]

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