Emergic: Rajesh Jain's Blog

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Blog Past: Mobile Microcontent

April 4th, 2010 · 2 Comments

From a post written a year ago:

One of the ideas I have been thinking about is paid microcontent subscriptions delivered to the mobile — via SMS or mail. The key word is “paid” — will people pay, or will it have to be free forever? The mobile is different — see the success of Blackberry and push mail, and also mobile operator-promoted VAS services. The question is: is it possible to build a direct-to-consumer model for content subscriptions, a sort-of iTunes for microcontent.

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2 responses so far ↓

  • 1 plodder // Apr 7, 2010 at 7:30 am

    One factor contributing to the rampant food inflation are the inefficiencies in the fruit, vegetable and foodgrains market and supply chain network. Prospective customers would pay for information that seeks to exploit these inefficiencies. For example, cell phone providers could send SMS relating to local mandi prices to paid subscribers. Prospective customers could be the local shopkeeper, the vegetable vendor or even the retail consumer. Now, mandi prices are available at the agmarket.nic.in website for free. Unfortunately, internet penetration and usage is not as widespread like the cell-phone. Another area where cell-phone providers can play a much needed role would be for farmers (co-operatives) to get in direct contact with consumer groups or even individuals. Perhaps an equivalent of a farmer’s market in cell-phone space could be possible.

  • 2 plodder // Aug 10, 2010 at 8:07 am

    Further to my comment above, the use of the cell phone as an enabler for interactive governance can be seen in these articles
    http://economictimes.indiatimes.com/articleshow/6145420.cms?prtpage=1
    Govt to dish out online food account for ration-card holders
    Here is an excerpt –

    How it works: In the new Aadhar-linked PDS, an online account of the beneficiary would be updated monthly with details of their entitlements including details like the amount of foodgrain they got and the prices.

    An SMS alert will be sent to the residents Aadhar-linked mobile number, as soon as the truck leaves the warehouse for the ration shop. The SMS may contain the time the truck left, quantity of grain it is carrying, and the latest grain prices.

    And

    http://economictimes.indiatimes.com/articleshow/6281701.cms?prtpage=1

    Using the mobile to track midday meal scheme

    “But now, the midday meal directorate has a ready data of meal prepared in each of its schools spread across the length and breadth of the state by 12 noon, thanks to the software developed by Pandey and Gupta launched last week.

    All that the teacher looking after the meal business is required to do is transmit the information through an ordinary mobile phone via SMS.

    “The system installed at the directorate in Lucknow has a capacity to send and receive the data from 10,000 schools at one go; and that is what has made it possible to have the data from the entire state ready within two hours,” Pandey said.

    “Even from the Lucknow end, it takes only one call to transmit the message to 10,000 recipients,” he said.”

    Public service seems to be one such market segment that is rich with opportunities for mobile operator promoted VAS

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