Emergic: Rajesh Jain's Blog

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Blog Past: Evolving the Mobile VAS Industry

April 18th, 2010 · 1 Comment

I wrote this about 18 months ago, and much of it still holds true: The future of VAS will be driven by many independent VAS operators who drive consumption of data services and thus drive up data revenue to more than compensate for the fall in voice revenues. Think of the multiplier monetisation that could […]

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