Emergic: Rajesh Jain's Blog

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Opportunities in India’s Digital Space – Part 2

October 12th, 2010 · 2 Comments

There is a market that is a magnitude larger than Internet advertising in India – and even that barely existed a decade ago. Mobile VAS (value-added services) accounts for consumer spend of about $2 billion (Rs 9,000 cr) in India.  With a user base that is also about 10X the Internet base in India,  India [...]

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