Emergic: Rajesh Jain's Blog

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Opportunities in India’s Digital Space – Part 2

October 12th, 2010 · 2 Comments

There is a market that is a magnitude larger than Internet advertising in India – and even that barely existed a decade ago. Mobile VAS (value-added services) accounts for consumer spend of about $2 billion (Rs 9,000 cr) in India.  With a user base that is also about 10X the Internet base in India,  India is one of the few “mobile first, PC second” markets in the world.

These are the two big digital opportunities – advertising and transactions. In the first case, businesses pay to reach audiences. In the second case, consumers spend money. Margins vary – based on whether it a ticket that is being paid for, or a mobile game is being downloaded.

Both these markets have challenges going ahead. And therein lies the new set of opportunities.

Continued tomorrow.

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2 responses so far ↓

  • 1 Gurunath M // Oct 12, 2010 at 9:13 am

    Dear Sir,

    I believe there is one other venture that is going to make big (its almost there), its of mobile content. Many websites are still (!!!) not mobile friendly even with relatively large displays of mobile, and definitely not cheaper for surf on (atleast in India where most operators still charge per data volume used). Any one who can create a generic solution to a real value net-on-the-go solution is in for big business

  • 2 Labsa // Oct 20, 2010 at 11:36 am

    Good post, awaitint you post tomorrow

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