Emergic: Rajesh Jain's Blog

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Blog Past: Off-deck Mobile Ecosystem

February 6th, 2011 · 3 Comments

This is what I wrote a year ago:

If India’s mobile data (VAS) ecosystem has to grow, then there are two pre-requisites that need to happen:

  • a guarantee of Net Neutrality, so that operators cannot arbitrarily block services they believe compete with them
  • the operator’s billing platform as a service for a fee of 10% or so, a la Docomo’s i-mode in Japan

Taken together, they can drive innovation like what has been in Japan and some other countries.  The first will open up the creation of new services, and the second will give service providers a way to monetise by making available a micropayments infrastructure leveraging the cash balance that mobile users in India already have.

But, who will bell the cat? What India needs is an equivalent of TRAI that focused on the needs and expectations of consumers. This innovation can drive the creation of dozens of startups which is what India needs. Unfortunately, I can’t see that happening anytime in the near future.

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3 responses so far ↓

  • 1 KT // Feb 6, 2011 at 10:41 am

    Dear Rajesh,

    While you highlight a very pertinent problem , what’s the solution? Players big and small both would need to make attempts at launching Direct Consumer business on off-deck which could range from mobile entertainment, mobile social gaming, micro-payments etc. In the beginning, sure one would have to toe the line of smaller rev shares that operators are willing to part with but once they are shown the larger chunk they are making and gross revenue can only get bigger if they made the off-deck more democratic.

    The same process and evolution in some sense took place in Europe in previous decade where operators in Spain, Italy, UK, France etc were shown the potential by companies like Dada, Buongiorno, Playphone and eventually were successful in obtaining larger revenue shares in their favor. Sure, this also meant the marketing cost almost all of it was absorbed by these companies; but the same model could be explored here.

    Since this requires relatively long term investment and lobbying bigger players that includes Netcore are suited to take on this role.

    Would love to hear your view on this.

  • 2 StatSpotting // Feb 6, 2011 at 12:36 pm

    “Taken together, they can drive innovation like what has been in Japan and some other countries. ”

    Never copy from MS ppt and paste it into notepad. just doesnt work 🙂

  • 3 DinaWilkerson18 // Feb 9, 2011 at 3:41 am

    Buildings are quite expensive and not every person can buy it. However, loans was invented to support different people in such cases.

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