Emergic: Rajesh Jain's Blog

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Blog Past: Five Questions

March 13th, 2011 · 1 Comment

From a post written a year ago:

As one thinks about one’s business, here are five questions that one should ask:

  1. Is the market that we are in large enough to ensure our growth?
  2. Can we ensure that the Base business continues to grow?
  3. What are the Boosters that we can add through new ideas / initiatives / recruitments to incrementally grow the current business?
  4. Are there adjacent markets that we can tap into?
  5. What are the Breakthroughs / disruptive innovations that we can do that can create or amplify future growth opportunities – either in the current market or adjacent markets?

One way to remember these questions is 3B (Base, Boosters, Breakthroughs) +2M (Market large, adjacent Markets).

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1 response so far ↓

  • 1 Microsoft Excel Tutor // Mar 17, 2011 at 10:16 pm


    Any advice on what do you do when you think your market may not be as large as you thought it was? Maybe another post on this would be great.


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