Blog Past: Mirror World

I wrote this a couple years ago:

 During the elections, I was struck by the lack of databases and real-world linkages. Such tools could be great assets for both campaigning and direct marketing. I think of this as a “mirror world”– a virtual replica of the real world along multiple dimensions:

  • start with maps
  • add a layer of establishments (buildings, schools, retail outlets, roads, etc.)
  • overlay this with the voter database that one can get from the Election Commissio. The voter database has names of people, their addresses, gender and age.
  • add the actual voting numbers based on the data published from the EC post-election (can also incorporate historical data to get trends; need to take into account the delimitation)
  • integrate the socio-demographic and development data that is available from census, various government sites (and collated by independent companies)
  • finally, buy contacts lists of people with information of their digital identity (email IDs, mobile numbers)
  • this database can then be continuously updated based on user interactions, thus enhancing people profiles

The work to be done needs to be done at 3 levels:

  • data acquisition
  • software development for ingesting the data
  • creating analytics tools on the data for decision-making

Such a database would be a very powerful marketing tool. For example, a new multiplex can now reach out to people within a 5 kilometre radius via email or SMS (provided people are not registered on the Do Not Call registry). There are many such applications that I can think of.

2 thoughts on “Blog Past: Mirror World

  1. Very nice idea but the biggest hurdle is data acquisition as it will require too many man hours.No doubt that any such application is god’s gift for marketers.Thanks for sharing.

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