43 to 44: Part 2

As I look back at the past year, I can see it from two different angles – from the Netcore lens, and from the India lens.

In Netcore, our enterprise business has grown well. Our focus has been on “profitable growth.” Ensuring continued profitability helps simplify decision-making and requires continuous adaptation in changing markets. It is not about growth at any cost, as we are seeing some competitors do in this market.

The OneIndia portals too have shown healthy increases – in traffic and more importantly, in monetisation. As the Internet grows, so will the importance and use of languages other than English. We are now planning the next phase of expansion in OneIndia.

What did not work was the MyToday direct-to-consumer portal for mobile VAS content that we had set up a year ago. Collecting small amounts of money independent of the operators is an extremely hard problem to solve. Perhaps, we were too early. Maybe the model itself is flawed. We need to make a call soon on what we do going forward in this space.

Continued tomorrow.

4 thoughts on “43 to 44: Part 2

  1. Not so happy to hear the MyToday DTC not overcoming the collection challenge.. maybe you can make it free again, esp since the sms rates are lower than before.. assuming ad monetisation covers the costs comfortabily

    the sheer power of the free dtc reach is too good to forego

  2. Dear Rajesh,

    Oneindia portal may be getting good traffic. But the quality is pathetic. I used to be a regular reader of Thatstamil.com. But quality is pathetic and biased news (Always favors ruling party in Tamil nadu). Almost every piece of the news items is being copied from other papers and re-produced in poor quality.