Emergic: Rajesh Jain's Blog

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TRAI’s SMS Licence Raj – Part 3

November 2nd, 2011 · 4 Comments

A day before Diwali, TRAI changed some rules yet again and slapped a 5 paise surcharge on promotional SMSes. Effective immediately. No notice period whatsoever. A 5 paise surcharge where the average price is in the region of 2.5 paise is a crushing blow to the industry. The result was a trebling or in some […]

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