Netcore’s second business which is also linked with email is Email Marketing. We have two offerings: Emergic Mass Mail (EMM) and Affiliate Email Marketing.
EMM is about providing a hosted platform for companies to send out and track emails at scale. The email lists are owned by the company – what Netcore offers is a technology solution. We started this a few years ago as an offshoot from the email infrastructure business, and over time, this has grown to be a substantial business in its own right.
This business is similar to what companies like Constant Contact, Mail Chimp, Exact Target and Responsys offer worldwide. In India, we would be the largest player, with plenty of room for growth.
The second offering is somewhat like an email ad network; we connect publishers who have lists with advertisers. This is a unique offering, and one that has seen rapid growth in recent times. Again, the massive investments we have made through the years in email technology and the platform have helped get this business going fast.