Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 4

Entries from January 2012

The Next Generation of Mobile VAS – Part 2

January 31st, 2012 · 3 Comments

Given the mobile base of 100 million, the natural question to ask is: what are these users doing? From anecdotal evidence speaking to people, the answer comes down to search, consuming media (songs, videos), and social network use (primarily Facebook). The top sites in India are similar to those elsewhere in the world, if one [...]

[Read more →]

Tags: Uncategorized

The Next Generation of Mobile VAS – Part 1

January 30th, 2012 · 5 Comments

A new world of mobile data is emerging. It is being driven by the rise of better phones, faster networks and an increasing variety of content applications and mobile internet portals. While India is not the first country to experience this new world, it is unique because it is one of the few countries where [...]

[Read more →]

Tags: Uncategorized

Blog Past: Helping Transform India’s Future

January 29th, 2012 · No Comments

From a series I wrote a year ago: Being part of this movement to help transform India is what I propose to do going ahead. We cannot sit by silently and watch the extraction and exploitation continue. It is only when some among us start getting outraged at what we see happening that the wheels [...]

[Read more →]

Tags: Uncategorized

Weekend Reading

January 28th, 2012 · 1 Comment

This week’s links: The rise and fall of personal computing: A fascinating graph from asymco. Making Customer Segmentation Deliver: from strategy+business. “As the ability to gather sophisticated data grows, here’s a four-step process for making segmentation drive improved performance.” Customers, Competition and Cost: A Knowledge@Wharton interview with Sam’s Club CEO Brian Cornell on the Essential [...]

[Read more →]

Tags: Uncategorized

Digital India 2012 Trends – Part 10

January 27th, 2012 · 2 Comments

Government and Politics: Interference and Opportunity 2011 will be remembered as the year that the government started cracking down and limiting the freedom of speech on the Internet. Perhaps shaken by the success of the India Against Corruption mobilisation via mobile and social media, the government fought back by cracking down on social media, TV [...]

[Read more →]

Tags: Uncategorized

Digital India 2012 Trends – Part 9

January 26th, 2012 · No Comments

Marketing: Multiple options Digital media options are proliferating. Marketers now talk of paid, owned and earned media. Paid media is the search and display ads that companies run. Owned media is the properties that are created – for example, Facebook pages and mobile apps. Earned media is the multiplier effect from users spreading the word [...]

[Read more →]

Tags: Uncategorized

Digital India 2012 Trends – Part 8

January 25th, 2012 · No Comments

Entrepreneurs: Optimism Abounds The past year has seen at least a few private companies like Flipkart and InMobi with valuations rising to the magical billion-dollar mark. eCommerce companies of all shapes and sizes have been at the receiving end of dollops of dollars. That is good. While there will be many failures, there will be [...]

[Read more →]

Tags: Uncategorized

Digital India 2012 Trends – Part 7

January 24th, 2012 · 1 Comment

Mobile Payments: Mired in regulation One of the big boosters for monetisation on the Internet and eCommerce can come from enabling mobile payments. Here, regulation by RBI and the payout regime from the DoT has ensured that mass-scale mobile payments remain a mirage. Imagine being able to pay for a book you bought by just [...]

[Read more →]

Tags: Uncategorized

Digital India 2012 Trends – Part 6

January 23rd, 2012 · No Comments

Bandwidth: Frozen in time India’s data pipes scenario doesn’t look that good in the near-term. The wireline networks are almost entirely dependent on a broke BSNL and a meandering MTNL. As a result, we are not seeing the high-speed networks that should have been ubiquitous by now. By not unbundling the local loop (last mile), [...]

[Read more →]

Tags: Uncategorized

Blog Past: Three Quotes I Like from LOTR

January 22nd, 2012 · 1 Comment

From a post a year ago: One of my favourite books (and movie series) is “Lord of the Rings.” And so, I can think of no better way to end this series than with three quotes from the movie that I feel epitomise my thinking and life. * Frodo: I wish the Ring had never [...]

[Read more →]

Tags: Uncategorized

Weekend Reading

January 21st, 2012 · No Comments

This week’s links: 25 Big Ideas for 2012: from Wired UK. “Social design and Facebook’s next big move.” John Battelle’s 2012 Predictions: Among them: “Twitter will become a force as a media company, not just a platform for others’ media. To do so, it will improve its #Discover feature and roll out something like Flipboard.” [...]

[Read more →]

Tags: Uncategorized

Digital India 2012 Trends – Part 5

January 20th, 2012 · No Comments

Video : Variety and Vroom If Facebook is synonymous with social networking, YouTube is the same with video. In terms of viewers, it is the 10th largest TV channel in India, if one sees it thus. As bandwidth costs have become flatter, video usage has increased, both on wireline and mobile networks. Hundreds of movies [...]

[Read more →]

Tags: Uncategorized

Digital India 2012 Trends – Part 4

January 19th, 2012 · No Comments

Mobile: Missing Data The mobile revolution in India has seen an amazing decade of growth. With nearly 900 million SIMs distributed to 500+ million Indians, the mobile has done for communications what the landline telephone never did. The voice revolution in India is finally complete. Pretty much everyone who chooses to be connected can do [...]

[Read more →]

Tags: Uncategorized

Digital India 2012 Trends – Part 3

January 18th, 2012 · 1 Comment

Social: Surging Social media, led by Facebook’s virtual monopoly, is driving the daily use of the Internet in India. One never wants to be away from friends and the extended family for too long! Old classmates are being found, photos are being shared and tagged, the day’s trivia make up the personal headlines. Social media [...]

[Read more →]

Tags: Uncategorized

Digital India 2012 Trends – Part 2

January 17th, 2012 · No Comments

eCommerce: Rising Undoubtedly, the biggest story on the Internet in India is that of the dramatic rise of eCommerce. People are becoming comfortable buying all sorts of things over the Internet. Companies have also set up better logistics for distribution and collecting money on delivery. Consumers are willing to trust sites since they can choose [...]

[Read more →]

Tags: Uncategorized

Digital India 2012 Trends – Part 1

January 16th, 2012 · No Comments

I used to do a Trends list every year until a few years ago. Then, inexplicably, I stopped. Perhaps, it was more out of disappointment at the slow pace of change in the Indian Internet and Mobile Data space. Things are finally changing, as users, money and tech are helping bring about an acceleration in [...]

[Read more →]

Tags: Uncategorized

Blog Past: Cleaning India’s Telecom System

January 15th, 2012 · 1 Comment

From a series I wrote a year ago: India is a democracy. In the words of Abraham Lincoln, the country has a “government of the people, for the people, and by the people.” But Indians have to understand that most of India’s maladies are a consequence of their abdication of the responsibility that necessarily accompanies [...]

[Read more →]

Tags: Uncategorized

Weekend Reading

January 14th, 2012 · No Comments

This week’s links: Mobilizing for a resource revolution: from McKinsey Quarterly. “Over the next quarter century, the rise of three billion more middle-class consumers will strain natural resources. The race is on to boost resource supplies, overhaul their management, and change the game with new technologies.” Could coding be the next mass profession? by Roy [...]

[Read more →]

Tags: Uncategorized

Elections Excitement – Part 5

January 13th, 2012 · No Comments

One India I have been thinking about is taking a few days to actually travel through Uttar Pradesh to get a better sense of what is happening. Maybe, even attend some of the rallies of the leaders. It is an India that is very different from what we in Mumbai are used to. Even though [...]

[Read more →]

Tags: Uncategorized

Elections Excitement – Part 4

January 12th, 2012 · No Comments

What is going to be interesting is what happens once the elections results come out on March 4. First will be the spin each party gives to claim victory. Football-like results will be trotted out – 3-2, 4-1, or whatever. Once we get past that, we will need to get down to the harsh realities [...]

[Read more →]

Tags: Uncategorized