Emergic: Rajesh Jain's Blog

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Digital India 2012 Trends – Part 9

January 26th, 2012 · 2 Comments

Marketing: Multiple options Digital media options are proliferating. Marketers now talk of paid, owned and earned media. Paid media is the search and display ads that companies run. Owned media is the properties that are created – for example, Facebook pages and mobile apps. Earned media is the multiplier effect from users spreading the word […]

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