Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 2

Blog Past: Digital Marketing Options Proliferating

March 4th, 2012 · 2 Comments

I wrote this a year ago, and growth continues in this space at about 40-50% per annum:

Even as the Indian Internet advertising market touches Rs 1,000 crore (about 4% of the overall ad spend in India), the options for digital advertising are growing:

  • Internet search and banner ads: where Google is the market leader. Yahoo is a distant #2. With Facebook also growing, the result is that a significant component of the spend is sucked out of the Indian content ecosystem.
  • Mobile: with a diversity of options (sms, outbound voice, mobile Internet). With 3G, this spend will grow.
  • Social: Facebook and Twitter are leading the charge here in terms of usage, with Facebook 10X bigger than Twitter in India. Spends will increase not only on ads, but also on creating Fan pages and social media strategists.
  • Video: YouTube is growing fast in India, but ad spends are still small. With better broadband and 3G, video consumption will increase.
  • Email marketing: This is relatively new in the Indian context, but with companies now starting to build email databases, the options here too will grow.

So, even though the Internet search-display combo accounts for the bulk of the digital ad spend today, we will see new options coming into play in the coming year.

Tags: Uncategorized

2 responses so far ↓

  • 1 apply pan card online // Nov 13, 2018 at 10:41 am

    Advertising is important for sale the product for people. It is getting some range of tactical works and components also. The advertisement opportunities are given growth for the business. Indian content about ecosystem is containing some range of importance. Media strategists increase the searching counts.
    Consumption of goods, popular set of product advertising is given for the benefits to the manufacturer and seller. Leading social Medias like face book, twitters integral etc are popular showing advertisement for the customers. Spending more time for timely advertisement. Usages with legal charges applicable for each type of advertisement posts.
    Bulk range of products exports, brand popularity is based on digital advertisement. Digital marketing one of famous tools for sale their products with affordable price. Options are covered with the companies spending. Most of Indian businessmen are used digital marketing strategy for introduce product in market. Spending more amounts for sale promotion and sucked with banner ads.
    Media advertisement is given with great planning to product sales. The attractive plan will be create by leader for the products. Design and packages must be looks good. The advertisement given great promotional level for that. Pictures and product’s related information printed in those packages. Fix brand image and allow the great color also. Collect expert’s thoughts and expectation.
    Feedbacks about the product collect from people. Give opportunity to say their thoughts. Share the elements with different types of advertisements. Great supports and assistance available in online, Journals and advices are available in online. Read the main and important role about digital advertisement and get ready to collect the views from the public.
    Basic information should be print in package front side. Price and quantity, ingredients etc are added with package. It is given great view from the public to know about those products. Follow the needed tools and apply the excellent tricks.

  • 2 Optimizacija spletnih strani // Jun 27, 2019 at 2:17 pm

    Basic information should be print in package front side. Price and quantity, ingredients etc are added with package. It is given great view from the public to know about those products.

Leave a Comment