The last few weeks in March and the first few in April are when plans get made for the next financial year. Targets get set, new ideas are brought forth, reviews are done. Even though business is a continuum, the March-April switching is a good time to reset things. Thats what has also been happening with us at Netcore.
Ideally, the planning process should begin somewhat earlier in Feb, but it rarely happens in my experience. Everyone is too busy focusing on hitting numbers for the final quarter in the year to think too far ahead for the next year! By mid-March, most of the quarter is cast in stone, and then attention can turn to the next year.
An annual plan is a good exercise. Even as the numbers are distilled to quarters and weeks, an annual target is important to keep the long view and big picture in mind.