Emergic: Rajesh Jain's Blog

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Weekend Reading

June 16th, 2012 · No Comments

This week’s links:

  • The $20 billion mobile advertising opportunity mirage: by Jean-Louis Gassée. “If the industry hasn’t cracked the mobile advertising code after five years of energetic and skillful work it’s because there is no code to crack. Together, the small screen, the different attention modes, the growing concerns about privacy create an insurmountable obstacle.” Also see: WSJ’s article on mobile turf wars going global. “Japan’s little known Gree and DeNA Go After Zynga in the US.”
  • How to be a more coherent marketer: from strategy+business. “A recent survey highlights the challenges facing today’s marketing organizations, and reveals a path to differentiation.”
  • The Slow Web: by Jack Cheng. “Timely not real-time. Rhythm not random. Moderation not excess. Knowledge not information. These are a few of the many characteristics of the Slow Web. It’s not so much a checklist as a feeling, one of being at greater ease for the web-enabled products and services in our lives.”
  • India’s Economy: by Bibek Debroy. “When the history of the Indian economy is written twenty years down the line, we will look back at the 2004 to 2014 decade as one that was just as damaging as mid-1960s to mid-1970s, if not worse, because the world has changed.” Also see Sadanand Dhume’s WSJ article on making a moral case for reforms. “The question still stands: How should reforms be packaged in a country where about a third of the population lives on less than $1.25 a day?”
  • The Top Ten: A website and book, by J. Peder Zane. “…the ultimate guide to the world’s greatest books.”

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