Emergic: Rajesh Jain's Blog

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Yet Another SMS Ban

August 21st, 2012 · 108 Comments

Banning bulk SMS seems to have become the natural reaction to any law-and-order issue. The government did it around the time of the Ayodhya verdict and did it again last week. Leave aside the fact that the fear spread was because of P2P SMS, rather than A2P SMS. The government had to be seen doing something, and so hitting a soft target like bulk SMS came easy.

What is lost out in this is how critical SMS has begun for so many establishments. SMS has become part of many business processes. A ban like this hurts everyone. And there is no way to protest. It hurts businesses like mine even more since we have to go two weeks without revenue and sustain overheads of a 150-person team for the SMS business. This sort of government interference is just not done. And I don’t think it is going to stop here.

The more I think about it, the more I can understand why the perception is that business in India is hard – not just setting up, but also ongoing operations. Over the past two years, the government and TRAI have constantly been interfering in the SMS business with regulation and arbitrary orders. This is not what creates  a healthy environment for entrepreneurship and enterprise.

Tags: Uncategorized

108 responses so far ↓

  • 1 Ashwin Roy // Aug 21, 2012 at 5:23 pm

    Its very unfortunate – can bigger companies like netcore,vf,acl,gupshup form a forum and appeal against it to trai.

    My views in yesterdays hindu
    http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3795944.ece?homepage=true&ref=wl_home

  • 2 Raghav // Aug 22, 2012 at 8:38 pm

    Rajesh, As much as I understand your pain at this move by the government, my personal opinion is its time SMS was phased out and a more secure and efficient short messaging system is brought in. Even some of the data driven apps like whatsapp or others could be considered instead. Reason being, with no option to block a sender or filter any messages and more recently security issues like phishing the source number – all indicate SMS has lived its time and its time we moved away from it. Honestly, (I know this will hurt you/your team and I am sorry), I am happy with this ban (albeit temporary) which has put a good stop to all those random spam messages about data cards and other unrelated forwards.

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    Its a very Sad Story….if there is any problem then they can ban for some time but doing it permanently is not good

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