Internet Advertising

WSJ has a commentary by James Stewart about Google: “It’s becoming apparent that Internet advertising, in its myriad permutations, isn’t just a new variation on traditional advertising. The ability of online advertisers to place information in highly targeted contexts in which users can click through to further information and even make purchases seems so revolutionary that it can hardly be called advertising at all. It may well be that the frequency of ad usage will generate the same data-intensive refinements that exist in the search field, yielding similar economies of scale — and a natural monopoly.”

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