Monetising Online Via Video

Jeremy Liew writes:

Online video is hot and everyone is scrambling to figure out how to best monetize it. Google just launched their adsense for video product, has Instream, and there are a host of startups attacking the problem as well. I think these online ad network plays are very interesting, as are all the infrastructure plays betting on the underlying rise of online video.

I wonder though if online video is the best way for websites to monetize their traffic.

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