What does India’s Internet need?
There are two killer services that can help drive demand for home PCs and broadband:
- Education: Rs 100 per month for an hour of online education daily for kids, as an alternative for parents sending their kids to coaching classes.
- Mobile Social Networking: Even though this may seem counter-intuitive, a “mobile-first” approach to social networking can help drive PCs and broadband as people want a better experience.
In addition, there needs to be a lot more money in the value chain to drive content and services. Advertising spend is not enough to lubricate the innovation cycle at Internet companies. Something different needs to be done. Internet companies need to think beyond advertising and learn from the world of mobile VAS and get subscribers to pay small amounts of money.