Friends of BJP: The Road Ahead: 1. Ideas

The BJP needs to start winning the intellectual game once again. It was the party of big, bold ideas for India. It must reclaim the centre-right space in Indian politics. We need to shift from the politics of identity to the politics of aspiration, recognising that the (urban) Indian voter has changed and moved ahead.  The ideas have to also instill a sense of confidence and pride in people about their country and culture, and at the same time be socially inclusive.  Rebuilding this intellectual foundation will require a concerted effort along multiple activity streams:

Tomorrow: Communication

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