Ideas and Innovations as a Differentiator

During a recent customer meeting, I realised that when talking (pitching), I needed to separate what I saying into two:

I came back and shared these thoughts with my sales team. We needed to do both. But, increasingly, we needed to spend more time on the second – thinking hard about the customer’s business, and how the “Lego blocks” we had could fit together to make a big change for the customer.

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