DEMO 2012 – Part 2

The format of the conference is very interesting. Companies are given 6 minutes to do their pitch. Given, as we are, to long-winded presentations, 6 minutes probably sounds too little, and almost impossible! I remember having done a pitch at PC Forum for Novatium about 6 years ago. I was given 2 minutes, and it took an extraordinary amount of preparation to get it right.

After having listened to more than 70 6-minute pitches, I can say that the time is absolutely right! If it is planned, 6 minutes is a lot of time to get across the concept and a product demonstration. It is enough to create intrigue in the audience – or they could just as well ignore it and move on the new one.

DEMO also had some 1:1 conversations with industry experts (15 minutes), which gave a more high-level perspective on the key verticals. After every bunch of company presentations, there was a “Sage Panel” consisting  primarily of VCs who would quick dissect the pitches they heard, providing a sort-of instant feedback to the companies.

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