TECH TALK: Enterprise Software: Attracting SMEs

How does one target SMEs? They are spread out everywhere in the world. Unlike targeting a company like PG which has standard practices which it would follow across the world, SMEs are different in every country. They are universally acknowledged to be the toughest segment to reach. Here are some ideas to get started:

These are just a few ways to get started. In doing so, it is important to remember that SMEs are the starting point, and the final goal is to target the larger organisations with the enterprise software solutions. For Indian software companies, it means doing things differently and innovatively across the value chain. The challenge is immense, but then so are the rewards. The Internet as a technology can be disruptive – companies which can use it thus can win big in the next decade.

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