Chips in Toys

Toyland is buzzing with smarter toys. Writes Business Week:

From talking dollhouses to plush toys that sing and dance, more than two-thirds of the roughly 5,000 new products being introduced at this year’s annual toyfest incorporate a sensor or electronic chip, figures Frank Catalano.

Toy executives view gee-whiz electronics as the front line in their war against “age compression.” That’s industry-speak for the fact that today’s kids outgrow toys at an ever-younger age.

Oh, to be a teen again!

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