Structure-Enhanced Blogs

Phil Wolff gives an example of how blogging and RSS can be used with enterprise apps:

Define a “new customer bio” structure. My customer relationship management system writes RSS for me that includes new customer info. Not only can I cite that post in my blog, but:

  • my blog can notify the CRM via trackback
  • the CRM can take note of the permalink of my post (for CRM users), and
  • the CRM can append changes to data I made with my blogging tool (“He’s not really the decision maker.”).

    Along the way…

  • information locked inside an enterprise system become visible to our intranet search engine via my blog.
  • more useful content finds its way into enterprise systems.
  • transactional data takes on context.

  • Short URL: http://emergic.org/?p=3037

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