Phil Wolff gives an example of how blogging and RSS can be used with enterprise apps:
Define a “new customer bio” structure. My customer relationship management system writes RSS for me that includes new customer info. Not only can I cite that post in my blog, but:
my blog can notify the CRM via trackback
the CRM can take note of the permalink of my post (for CRM users), and
the CRM can append changes to data I made with my blogging tool (“He’s not really the decision maker.”).
Along the way…
information locked inside an enterprise system become visible to our intranet search engine via my blog.
more useful content finds its way into enterprise systems.
transactional data takes on context.